How To Be a Delivery-Only Restaurant
Creating a delivery-only restaurant is easier than you think. Read on for tips to be a successful delivery-only restaurant.
In 2022, communities all over the world adjusted to social distancing and shelter-in-place orders from local and state governments, and restaurants dealt with one of the biggest challenges the service industry has ever faced. Many chose to evolve their business, or create new brands, to create steady and reliable revenue streams.
Adapting to a delivery-only restaurant is easier than you might think. Here's a step-by-step outline of everything that managers and owners need to know about running successful delivery-only restaurants.
Food delivery is in high demand
Even before there was a push for people to stay at home and self-isolate, food delivery has seen a substantial increase. Since 2014, food delivery has grown by 300% compared to dine-in orders. And industry pros expect the numbers to increase exponentially. Both your loyal customers and potential new ones might not be allowed to dine in your restaurant, but they still need to eat.
If you make the transition to delivery-only food service, you'll be allowing potentially thousands of customers - depending on the size and scope of your restaurant - to enjoy delicious food in the comfort of home.
There are many reasons why people might not be able to cook for themselves, especially with the common inconvenience of long lines at grocery stores. Whatever the reason for ordering lunch or dinner takeout, delivery-only restaurants fill a crucial need for communities all around the globe.
Create an impressive website & menu
If you already have a professional-looking website with content that's optimized for search engines and an easy-to-read menu, that's great. You've already made the essential step for boosting your online presence and getting more eyes on your restaurant and menu.
For restaurants that don't have a website and menu, we recommend creating one - and fast. With more people surfing the web than ever before, it's vital that your restaurant is well-represented online.
Consider the fact that 90% of customers conduct online research when choosing a restaurant, more than any other business. That's a huge number of potential customers you don't want to miss out on, so make sure that a top-notch website and menu are a top priority in your delivery-only restaurant business plan.
Partner with a third-party food delivery app
When you partner with Dropp, which has the largest tech focus on the food delivery market in Nigeria, you'll be able to instantly reach millions of people from a wide range of demographics, including baby boomers, millennials, and many more.
If you're running a delivery-only restaurant on a small or medium scale, you probably don't have the marketing budget that large global companies like Dropp have access to. Partnering with these foodservice apps allows you to reach new customers and build brand awareness. Plus, you can take advantage of marketing tools like Ads & Promotions to grow your sales on Dropp.
Make the ordering process easy & convenient
A great way to make food delivery orders as easy as possible for customers is to offer online ordering on your own website through Dropp Storefront, an online ordering system with zero commissions or monthly fees for restaurants. Another strategy to let your customers know how easy it is to order is through your Google Business Listing. It is a free service offered by Google, which also helps inform potential customers of your preferred online ordering method.
Give people more menu options
As a restaurant offering delivery-only food service, you also have more freedom to be creative with menu options. Some people actually enjoy cooking but don't have the means or patience to go shopping for ingredients at the grocery store. This is probably why meal kit companies saw a surge in subscriptions during the coronavirus pandemic. Some restaurants are exploring new menu categories, specific delivery-only brands devoted to food like wings, and meal kits or pantry items to create additional revenue streams.
Including meal kits in your delivery-only restaurant business plan will be easy, especially since your kitchen staff already has access to all the ingredients. Have staff measure out the correct portions and then package the kit to travel well for delivery. If you have enough meal kit orders, you can have your team put together step-by-step cooking instructions that any cook - from beginner to expert - can easily follow.
Partnering has advantages
When you partner with Dropp, you get access to state-of-the-art tools that will help streamline your operation and thrive in any economy. Manage every order from initial order placement and keep track of them through pickup and delivery with the Order Manager app on your tablet. You can also customize your menus, payments, bank account information, and operating hours as well as manage deliveries with the easy-to-navigate Merchant Portal.
Place yourself in a stronger position when you consider the wide marketing reach Dropp has compared to any other third-party food delivery app. Are you ready to jumpstart your delivery-only food service? Sign up with Dropp for Merchants today.
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